What began as two YouTube channels – UKF Dubstep and UKF Drum & Bass – has developed into a network of channels, record label, international events and high profile festival arena hosting, merchandise, podcasts and bespoke editorial content.
A new range designed and shot by us.
Pre-lock down we designed a range of clothing for UKF. The collection is largely unisex and has options for male and female fit. We did a lifestyle shoot in the barbican area with two models showcasing the capsule collection.
We worked alongside UKF for 18 months creating assets for releases, content, merchandising, events and live streams.
Our first project with UKF was creating a photo campaign for their new range of clothing: UKF/LDN. We hired a 3D camera and headed to East London with a model and UKF artist for a photoshoot. We then edited the pictures to a current UKF release. The images and assets were featured on Facebook’s ‘Curated By Facebook’ page, which showcases the best creative work on instagram.
A BIG PART OF 2019 WAS WORKING ON THE UKF10 CAMPAIGN.
UKF10 was a year long campaign celebrating 10 years of UKF. We worked with the team to create a merchandise range, branding for the whole campaign, video assets for events, design artwork for releases and more. This was an incredible team effort and was a pleasure to work on. Read more about the process of the campaign in the feature on Music Ally here.
After creating the launch video to start off the year, we created a video for each UKF10 event.
Each event had it’s own branding but still tied in to the overall UKF10 branding. See a few examples below.
The UKF10 campaign saw the first year of releases for UKF. Each release was in the individual style or brand of the artist and tied together with a UKF10 sticker created by the Head of Design at AEI, Jack Springbett.
We ended the year with a scarf.
We designed a UKF sport scarf to celebrate the end of the campaign with assets and designs used throughout the campaign; a tapestry of the tenth year.