Established 1996, Drum&BassArena brings drum and bass fans the full spectrum of D&B. The brand’s two annual compilation series are some of the highest selling drum & bass albums to date. The Drum&BassArena Awards are recognised as one of the foremost accolades in the genre, its podcasts have been listed in iTunes Top 10 and the Drum&BassArena forum is one of the largest online communities.
We did a candid photoshoot for the latest D&BA clothing range round their office in east London. The range includes items like an apron, a bandana, a tracksuit and more.
WORKING ALONGSIDE DRUM & BASS ARENA ON CREATIVE PROJECTS, EVENTS AND RELEASES.
One of our favourite projects was working with the team to create a range of merchandise and create assets to promote the apparel. We recently designed D&BA’s first limited edition tracksuit range, with a full sweater and tracksuit bottom combo available in both men’s and women’s sizes.
A GAP IN THE MARKET FOR FEMALE BASED CLOTHING RANGES IN DRUM AND BASS.
A few labels had ventured into doing some items but this campaign was aimed at the unisex approach, making what is available to men, available to women in a women’s fit rather than buying an oversized men’s shirt. D&BA organised a tracksuit launch party to celebrate the tracksuit at Boxpark in East London. We created assets to promote the event by taking photos of the collection and animating the ticker tape that features on the tracksuit.
A REVERSIBLE BUCKET HAT THAT SOLD OUT IN RECORD TIME.
We worked alongside the team to create clothing ranges and promo videos to promote the clothing, ads for Black Friday and Boxing Day sales. The most popular design we made was a reversible bucket hat that sold out in record time on the store.