Jerro.
Since releasing his debut album, Coming Home, in October of 2021, Jerro has gone on to tour the world twice over, including multiple sold out headline tours in the US, Canada, and India, and high profile festival plays such as Electric Forest, Life is Beautiful, and EDC Mexico. He has become a leading voice in the This Never Happened and melodic house spaces following two years of successful releases and high-profile collaborations with Sultan + Shepard, Le Youth, and Shallou.
Jerro released his second album Chromatic in June 2024.
We were asked by his team to creatively direct the campaign and create all of the release assets including artwork, visualisers, album launch video and press shots.
“Colours, like features, follow the changes of the emotions”.
The visual foundation for the campaign was the album title “Chromatic”, meaning all colours except black and white. We spent time deciding on the colour for each release to make sure that it matched the energy and emotion of the track. We picked a colour for each single and combined all of the colours for the album artwork. We discussed ideas with Jerro and his team and landed on the idea of using transparent glass over the different shades of colours to create visually intriguing artwork and animation.
