Since their platinum-selling debut album crashed into the UK charts at number 2 in 2014, the British pop band have released 5 albums, eight top 40 and five top 10 singles, and toured globally (they're the first band to headline London's O2 Arena five years in a row).
THE VAMPSTHE VAMPSTHE VAMPSTHE VAMPSTHE VAMPSTHE VAMPS
Cherry Blossom is their fifth studio album. It was released in October 2020 via Virgin EMI and Universal Music. The album debuted at the top of the UK Albums Chart, becoming the Vamps' second number-one album in the UK.
'CHEMICALS' WAS A LYRIC VIDEO SUCCESS.
We were asked by Universal Music to create a lyric video for “Chemicals” - inspired by the their album artwork. We created a lyric video using imagery of pink desert landscapes, chemical reactions and exploding natural elements to bring their lyrics and pulse of the track to life. The band label and fans loved it so much they then commissioned 7 more shorter lyric videos.
REPURPOSING VIDEO CONTENT AND VISUALS.
The label loved the imagery and fast paced edits we created for the lyric video. We were asked to repurpose the imagery in to live visuals that were then used in their music video for “Better”.
CREATING A SERIES OF ASSETS FOR RELEASE COUNTDOWN.
We created 30 second lyric videos for 7 tracks from the album, one to be posted each day on their socials to count down to the album release day. These were inspired by the first lyric video we did but each have slightly different imagery and pace to match the lyrics and music.