It’s been a whirlwind few years for Aitch now 22, from first blowing up with "Straight Rhymez" at 18 years old to the cover of The Face Magazine. In that short time, he’s had six top 10 smashes, a string of brilliant collaborations including Stormzy, Young T & Bugsey, Ed Sheeran worldwide hit "Take Me Back To London (Remix) [feat. Stormzy, Jaykae & Aitch]" and last year’s BRIT-nominated smash "Rain" with AJ Tracey, whose LA-shot video now has 48m views online.
If & When is an emotionally charged release.
We edited a visualiser for Aitch’s release 1989 made from BTS cam corder footage from his music video. We used mixed media inspired by 90’s rave typography & VHS effects.