LF SYSTEM.
Purveyors of the finest disco infused house music, the Scottish duo broke out in 2022 with the omnipresent sounds of their anthemic single “Afraid To Feel? With a sold-out ‘in minutes’ show at sneaky Pete’s in Edinburgh and being named as the blessed madonna’s one to watch for 2022. “Afraid To Feel”, spent eight weeks at #1, and is the longest running number 1 dance record. It has already exceeded 270 million streams and is certified 2 x platinum in the Uk, as well as platinum across Europe and gold in Australia. They have toured Europe, Australia, USA and the UK. Their debut US tour had all headline shows sell-out in advance.
Artwork, Branding & Creative .
We started working with LF System in 2023. We sat down with them & their management, talked through their creative inspirations and how they wanted their creative to develop. Over the next couple months we developed their creative direction & designed their logo. We then created a series of artworks based on their updated creative; repeated text, print & retro textures & VHS.
Creating a set of live visuals for their tour .
Live visuals for LF system are inspired by CRT & VHS styles. We ran their logo & icons through various emulators and softwares to create a series of visuals in multiple colours for them to use on tour. We also animated a series of patterns & textures in this style.
